Belt sits above belly. Christmas Pajamas for the Family. Thinking about maternity denim? Here are tips for whichever you decide.
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With sizes up to 30, you have got to bookmark this store as a maternity go-to. And the prices are super reasonable too! Kohls has a surprising amount of really fun and cute plus size maternity options. They have the earth-mother-goddess trends on point and they even carry some plus size maternity swimwear! Most of the styles are appropriate for daily wear and you can find so many items on sale! Sizes go up to 3x. What a breath of fresh fat hippy air. This line is the stuff my little fat pregnant dreams are made of.
The prices are reasonable too!!! Technically, this store is more focused around undergarments than it is clothing, I just love them so much I have to add them here. This is the store that I think most people know about. Because they cater to maternity they are on trend and make really comfortable pieces that just make sense. If you have any suggestions for other places please let me know in the comments! Buy or lease a building for your maternity boutique. Alternatively, you can start out with an online store, sell on an Internet auction site or become a flea market vendor, if your niche is used maternity wear--all of these options are less expensive than opening a brick-and-mortar store.
Make your boutique welcoming and practical for expectant mothers. Though you will have patrons that are not pregnant women, the majority of your customers will be. Place a few comfortable chairs throughout the store so expecting women can rest for a moment, making sure your clothing racks and displays can be easily navigated and are not cramped together.
Avoid putting any of your merchandise so high that a customer would have to struggle to reach it, and consider providing a play area--many pregnant women bring their older kids shopping with them.
Promote your maternity boutique. You can place fliers in local day care facilities, obstetrician offices and other complementary businesses, open social networking accounts, give exclusive discounts to the mother and play groups in your city and launch a promotional blog.
Melinda Gaines has been a freelance writer since , with work appearing online for YellowPages and other websites. Her areas of expertise include business, beauty, fashion and sports. Gaines attended the University of Houston where she earned a Bachelor of Science in sport administration.
Skip to main content. References 2 Baby Shop Magazine: How to Start a Maternity Store.
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